Design Concepts' Strategists Norvaisas and McCann to Speak at EPIC 2011 ... - MarketWatch (press release)
MADISON, Wis., Aug 26, 2011 (BUSINESS WIRE) -- Design Concepts' staff members Stefanie Norvaisas, principal and director of strategy & research, and Lucas McCann, senior design strategist, will lead the workshop "More Meaningful Mapping: The How and Why of Diagramming Experiences," at the 2011 Ethnographic Praxis in Industry Conference (EPIC), Boulder CO, September 20, 2011.
The theme of EPIC 2011 is "Evolution/Revolution: Change and Ethnographic Work." The three-day conference will feature presentations, workshops and numerous collaborative opportunities. The conference brings together strategists and researchers from around the world to discuss the theory and practice of ethnography in industry.
Within their workshop, "More Meaningful Mapping," Norvaisas and McCann will explore visual mapping tools that aid ethnographic researchers in understanding people and processes. The hands-on workshop challenges participants to view maps as more than descriptive tools and utilize experience maps as catalysts to create strategies and facilitate decisions. Maps of journeys, processes and ecologies will be explored. Through concrete examples and rapid-fire team challenges, workshop attendees will learn why, when and how to make use of experience mapping.
About Design Concepts: Design Concepts, Inc. is an innovation and design consultancy providing product and service expertise spanning strategy, research, design, human factors, engineering and prototyping. www.design-concepts.com
SOURCE: Design Concepts, Inc.
Design Concepts, Inc. Sandy Rodgers, marketing manager 800-344-2623 ext. 8429 sandy.rodgers@design-concepts.com
Copyright Business Wire 2011
26 Aug, 2011--
Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE1rDK96tTJAQLgcTgNph4hG2jjHQ&url=http://www.marketwatch.com/story/design-concepts-strategists-norvaisas-and-mccann-to-speak-at-epic-2011-boulder-co-2011-08-26
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